On the road

Mission

Our mission is to create a seamless, inclusive travel experience by encouraging safe, spontaneous human interactions. By bridging language gaps with a non-intrusive, recognizable symbol, the system empowers travelers to seek and receive help more confidently, making public transit more accessible and welcoming for all.

The challenge

Many travelers, especially solo young women, experience anxiety when navigating unfamiliar transit systems due to language barriers and hesitation in asking for help. The fear of miscommunication or safety concerns often discourages them from approaching strangers, making their journeys stressful and isolating.

The solution

This ring-based signage system provides a simple yet effective solution by signaling that the wearer may need assistance and indicating their spoken language. Available at key locations like metro entrances, the ring helps travelers connect with those willing to offer guidance, reducing misunderstandings and fostering a more supportive environment.