The Adcrew

Mission

We bridge the gap between companies and students by turning visibility into engagement, enabling brands to spark real interactions through student-powered advertising, increasing brand awareness and driving word-of-mouth marketing among students.

The challenge

Companies struggle to create meaningful interactions with students. While social media and digital ads offer visibility, they often fail to generate real engagement. Traditional ads are easily ignored, and ad fatigue is increasing. There is a need for an advertising solution that goes beyond visibility and creates direct interaction between brands and students.

The solution

The Adcrew transforms student laptops into interactive advertising platforms. We place full-scale campaigns on the back of student laptops for 30 days, and in return, students receive vouchers to spend at those exact businesses. This approach creates a natural conversation starter and turns passive ad exposure into real-life interactions. Unlike traditional marketing, this voucher structure generates a new stream of first-time users while ensuring that students actively engage with the brand (instead of 'just' receiving a free product). As more students experience the product firsthand while it is being prominently advertised, the chances of organic recommendations increase. And most importantly, if students like the product, you directly create one of the strongest growth drivers for any business; Word-of-mouth marketing.